Extensively edited and rewrote portions of a 2500-word/15-page eBook used as an opt-in incentive for an online marketing consulting firm.
The eBook was called Marketing with Facebook Live, focusing on how to use the platform to attract prospects, convert them to leads, and close sales. It included instructions and checklists for ensuring a successful Facebook Live event.
This article, ghostwritten for the blog at Elite Marketing Pro, required extensive research into the work of Sir Arthur Conan Doyle and his iconic character, and used the Sherlock theme to train, motivate, and inspire marketers to use deductive reasoning when reaching out to prospects and business leads.
The article is 2500 words, and has been one of the most liked and shared on the Elite Marketing Pro blog, garnering 293 Facebook since its publication in July, 2017.